DCD Publishing Links Up With Donny Osmond
by Charlotte Otter
June 14, 2011
DCD Publishing has become Donny Osmond’s UK licensing agent in a move which finds the former teen star helping to promote the Puppy Love worldwide merchandising programme.
Under the agreement Osmond will team up with Chrysalis, Universal Publishing, Posh Paws, Big Ideas and DCD Publishing to help extend the Puppy Love song, which was originally performed by the singer, into other forms of merchandising including books, alarm clocks and bags.
DCD Publishing head of licensing and merchandising Michael Gottlieb said he was thrilled to work with a global icon like Donny Osmond and added he was excited about the promotional support the singer would bring to the merchandising venture.
Osmond noted, “This new partnership with DCD Publishing marks an exciting time for me and I trust in Michael’s vision to create and increase global branded awareness for Puppy Love and Donny Osmond. I’m happy to be part of a team that has exhibited such a successful track record.”