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The Tailgate Song
The Herald
by Candy Neal
September 23, 2011

CARTHAGE, Tenn. — Sarah Ackerman  spent the Saturday of Labor Day weekend working on a video  set.

The temperature at the Smith  County High School football field in Carthage registered 105 degrees. She was on  a blacktop lot most of the afternoon, with some of that time spent toting  sodas.
She was also dancing a  lot.

“It was really fun, jumping  around with the crowd,” the 14-year-old Jasper Middle School student said. “It  was just like we were tailgating.”
She was out there with her  father, Bret Ackerman, sister Elizabeth, uncle Keith Hedinger and cousin Adam  Hedinger, all of Jasper. They were working as extras on a video for country  singer Nathan Osmond’s song “The Tailgate Song.”

Hedinger’s company, Hedinger  Beverage Distributing, sponsored the video. As a result, the crew was invited to  be a part of the video and one of the company’s products, Dad’s Root Beer, is  the featured beverage of the tailgate party in the  video.

“It was an exciting day. But it  was a lot of work,” Hedinger said. “I didn’t realize how many takes they had to  do just to get three minutes of video. It will be neat to see how they put it  all together.”

“The Tailgate Song” is the second  song released from Osmond’s first solo album, “Feels Like Heaven.” The album’s  first single, “Sweet,” was on the independent country charts for 22 weeks  earlier this year, peaking at No. 1.

Osmond’s father, Alan, and uncle,  Donny, were members of the family musical group The Osmonds. Nathan was a member  of The Osmonds 2nd Generation.

Jasper resident Tom Roach, who is  Osmond’s manager, got the Hedinger group involved with the video project. “They  did great,” he said. “Several times I was (standing) behind the camera and would  look to see where Keith and his family was. I would find them in the middle of  the crowd scene having a great time. They all fit in well and really got into  it.”

Along with filming the video,  footage was taken for a 30-second commercial for Dad’s Root Beer. That should  start airing in about two weeks, Hedinger said. Osmond also will do promotional  appearance across the country, including one in Jasper on Oct.  7.

Ackerman said this was the  group’s first time participating in a professional music video. “It was  interesting to watch how things worked,” said Ackerman, who is president of  Indiana Furniture.
“I was surprised that there was  only one cameraman.”

But it wasn’t hard to get  involved. “They had people (in the crowd) setting up canopies, tables and  grills,” Ackerman said. “We were the last ones to show up to the tailgate with  coolers (of soda). Otherwise, we were in the background, dancing around with  different people.”
The group worked outdoors for  about eight hours. “It was a long day,” Ackerman said, “but it was fun. The  director (Matt Hauser) made it very easy.”

He felt sorry for Osmond. “Every  time the director yelled, ‘Cut!,’ they had to touch up his makeup. He was out on  that hardtop sweating in 105-degree weather,” Ackerman said. “But he kept  smiling. He was very friendly to all of us. Nathan was a  trooper.”

Osmond is very personable, in  general, Roach said. “Here is a guy who has worked with some of the biggest  names in show business but treats everyone exactly the same way,” he said.  “Nathan has never met a stranger and loved every minute making the music  video.

“In fact, after filming in  100-plus degree heat all day I had to drag Nathan away from everyone to go to an  interview,” Roach said. “He would still be there if I hadn’t drug him  away.”

“The Tailgate Song” video will be  released on Country Music Television, YouTube and Osmond’s website,, within a month,  Roach said.



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